In this policy, (a) “personal information” means any data or other information that specifically relates to an individual and that identifies, or can be used in conjunction with other reasonably available information to identify, such individual, and (b) “non-personal information” means any data or other information that is not personal information.
Customer consents to the following information being collected by MKF Collection or a third party on MKF Collection’s behalf in connection with Customer’s using the Site:
• Personal information (including, but not limited to, name, email address, home address, phone number and credit card information) and non-personal information in connection with (a) Customer’s creating an account on, and using, the Site (collectively “Account Data”) and (b) Customer’s purchasing a Product through the Site (collectively “Order Data”);
• Customer’s email address and all contents of any electronic communications from Customer when Customer sends an electronic communication to MKF Collection in connection with Customer’s using, or purchasing a Product through, the Site (collectively “Mail Data”).
Account Data, Order Data and Mail Data are voluntarily provided by Customer to MKF Collection when creating an account on the Site, purchasing a Product through the Site or sending email to MKF Collection. Analytical Data is automatically collected when Customer uses the Site.
MKF Collection will retain Account Data, Order Data and Mail Data in its primary and backup files only to an extent that is consistent with the purposes for which it was provided or as otherwise set forth in this policy.
Customer may refuse at any time to provide Account Data or Order Data when requested to do so in connection with Customer’s use of the Site. However, if Customer refuses to provide any Account Data or Order Data when requested to do so, Customer may not be able to enjoy the benefits of certain features of the Site.
In creating an account on the Site, Customer (a) will be given an opportunity to subscribe to newsletters from MKF Collection and (b) consents to MKF Collection’s sending email messages to Customer in connection with Customer’s purchase of a Product or use of the Site Since MKF Collection endeavors to send electronic communications only to individuals desiring to receive them, Customer can unsubscribe to such electronic communications at any time by contacting MKF Collection as set forth in Section 16 or by following the directions contained in such electronic communications.
MKF Collection will use commercially reasonable efforts to protect all personal information contained within Account Data, Order Data and Mail Data from loss or unauthorized access, disclosure and use. However, no transmission over the Internet, or electronic storage, of data or other information is completely secure, and it is possible that Account Data, Order Data or Mail Data could be lost or accessed, disclosed or used without authorization, even if commercially reasonable efforts are used to protect such data from loss or unauthorized access, disclosure or use. In providing data and other information in connection with Customer’s use of the Site, Customer must assume the risk that loss or unauthorized access, disclosure and use of such data and other information could occur. To the maximum extent permitted by applicable law, Customer waives and releases all claims against MKF Collection arising therefrom.
Use and Disclosure
All Account Data, Analytical Data, Mail Data and Order Data (collectively “Collected Information”) may be used by MKF Collection for any legitimate business purpose, unless expressly stated otherwise in this policy or in a writing signed by MKF Collection. If this policy, or MKF Collection in writing, expressly states that any Collected Information will only be used for a specific purpose, MKF Collection will only use it for such purpose, unless Customer subsequently consents to its being used for another purpose.
MKF Collection will not intentionally disclose any personal information of Customer contained within Collected Information, except that MKF Collection may at any time, in its sole discretion, disclose any Collected Information, whether or not such Collected Information was furnished for a specific purpose, to (a) third parties retained by MKF Collection (including, but not limited to, any contractors or vendors of MKF Collection) for any purposes for which MKF Collection could use such Collected Information, (b) comply with, or as permitted by, any applicable law or comply with any government request, (c) cooperate with law enforcement, and other third parties, in investigating a claim of fraud, illegal activity or infringement of intellectual property rights, (d) protect the rights, property or legitimate business interests of MKF Collection or a third party, or (e) transfer such Collected Information to a third party purchasing all, or substantially all, of MKF Collection’s assets. Except for any Collected Information disclosed by MKF Collection to a third party pursuant to clause (a) of the immediately preceding sentence, MKF Collection will not be responsible for such third party’s handling such Collected Information in accordance with this policy.
Certain Collected Information will, by its very nature, be available to any other user of the Site. For example, if you submit a review of any Product, or participate in a blog, on the Site, such review or blog may be available to all users of the Site. Any such Collected Information is not personal information.
Analytical Data will only be used by MKF Collection (a) to record the use of the Site by Customer’s computer, (b) to diagnose problems with the Site, (c) to improve the Site and make the Site more useful to all customers of MKF Collection, and (d) for other legitimate business purposes of MKF Collection and companies affiliated with MKF Collection.
MKF Collection does not make any warranty or representation to Customer with respect to any Collected Information. Without limiting the generality of the immediately preceding sentence, MKF Collection does not warrant or represent that any Collected Information is or will be accurate or error-free. Customer is solely responsible for the accuracy of all Account Data, Mail Data and Order Data provided by Customer.
Children under 18 years of age may not create an account or purchase any Product on the Site. However, if a parent or guardian of a child who is under 13 years of age discovers that the child’s personal information has been submitted to MKF Collection through the Site without the parent’s or guardian’s consent, MKF Collection will use commercially reasonable efforts to remove such information from the Site and MKF Collection’s servers at the parent’s or guardian’s request. To request the removal of personal information of a child under 13 years of age, the parent or guardian must contact MKF Collection as set forth in Section 16, and provide all information requested by MKF Collection to assist it in identifying the information to be removed.
This policy is governed by, and construed in accordance with, the laws of the State of New York, without regard to its principles of conflict of laws.
Any complaint of Customer relating to Collected Information or this policy (including, but not limited to, any claim that MKF Collection has failed to comply with this policy) must first be submitted to MKF Collection as set forth in Section 16, and MKF Collection must be given a reasonable opportunity of not less than 30 days to investigate and respond to such complaint. Upon MKF Collection’s completing such investigation and so responding, MKF Collection and Customer must then attempt, in good faith, to promptly resolve any remaining aspects of Customer’s complaint. If any aspect of Customer’s complaint remains unresolved after a reasonable period of time of not less than an additional 30 days, and Customer decides to pursue other remedies, Customer may, within one year after MKF Collection receives Customer’s initial complaint, commence litigation against MKF Collection in connection with the unresolved portion of such complaint only in a court located in New York City and having subject matter jurisdiction over such complaint. Customer consents to any such court being a proper venue for such complaint and waives any right to object to such court being an improper venue, whether for convenience or otherwise. If any such dispute is submitted to a court as set forth herein, Customer (a) waives any right to have a jury trial, (b) consents to all findings of fact being determined by the presiding judge, and (c) waives any right to bring or join any claim against MKF Collection as a member or other participant in any class action or other similar form of litigation.
Except as set forth in this Section, this policy contains the entire agreement, and supersedes all prior oral and written agreements, proposals and understandings, between Customer and MKF Collection, with respect to any Collected Information. If Customer uses the Site, such use will be subject to this policy, plus any other agreement between the parties that is applicable thereto (including, but not limited, any applicable terms of sale or use). To the extent there is any conflict or inconsistency between any provision of such other agreement and any provision of this policy, the latter shall control.
Whenever possible, each provision of this policy shall be interpreted to be effective and valid under applicable law. If, however, any such provision shall be prohibited by, or invalid under, such law, it shall be deemed modified to conform to the minimum requirements of such law, or if for any reason it is not so modified, it shall be prohibited or invalid only to the extent of such prohibition or invalidity without the remainder of such provision, or any other provision of this policy, being prohibited or invalid.
MKF Collection may revise any provision of this policy from time to time by (a) posting the revised provision so that it is accessible to Customer on the Site, or (b) notifying Customer of the revised provision in an email message or other notice sent to Customer at the address for Customer in MKF Collection’s records. Any such revision will be effective immediately upon the earlier of such posting, sending such email message or five days after such notice is placed in regular mail, with postage prepaid, as set forth in this Section. Customer is responsible for periodically checking this policy on the Site for revisions to this policy. Any other revision to this Agreement must be in a writing signed by MKF Collection and Customer.
If Customer has any questions or complaints, or desires additional information, regarding MKF Collection’s handling of personal information or non-personal information, or otherwise relating to this policy, Customer must contact MKF Collection at www.MKF Collection.com.
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