When we started MKF Collection, our goal was simple: to create handbags that brought together style, function, and an attainable price. That has always been at the heart of what we do, and it isn’t changing. What is changing is how much further we’re taking it.

Beginning in February, MKF Collection will become J’OMOR, a new name that better reflects the brand we’re building and what comes next. With J’OMOR, you can expect better materials, improved quality and craftsmanship, and an even greater focus on design. We’re introducing genuine leather and suede, developing custom hardware inspired by the arches, fluting, and architectural details found throughout Italy, and expanding on the styles our customers already love while introducing new, modern and fashion-forward pieces we can’t wait to share.

We’re also expanding our jewelry collection with original demi-fine pieces designed specifically for J’OMOR, with more custom designs and a much larger assortment than we’ve offered before.

The name J’OMOR has a story of its own. It brings together the names of Joe and Morris, the two owners who started MKF Collection and helped shape it into the brand it is today. As we began creating a more refined direction for the brand, J’OMOR felt like a natural reflection of both where we came from and where we’re going. The name also plays off j’adore and the idea of love — fitting for a brand designed by women, for women, with the intention of bringing a little more beauty into our customers’ everyday lives.

As we raise the standard of our products, one thing isn’t changing: attainable pricing will always be an important part of J’OMOR. While we’re introducing genuine leather, suede, and other elevated materials, we’ll continue to offer products at different price points so there’s something for everyone. And the styles you already love aren’t going anywhere — we’re bringing our best sellers with us.

MKF Collection will remain live through February as we make the transition, and you may already find us on Amazon under J’OMOR by Mia. We’ve been working toward this for a long time, and we can’t wait to share this next chapter with you.

Welcome to J’OMOR.